Six Month Anniversary Of Joining Seasoned Investors To Help Launch New Fashion Start-Up

Heather was approached by investors of a San Diego eCommerce Fashion site to save a company from its demise in September 2014. In January 2015, the investors decided to pull the plug on the original company and form a new Start-up called Mulberry Muse. as acting Director of Marketing & Operations, Heather has created, organized and successfully launched a new omni-channel eCommerce Women’s Fashion company in 6 months with a steadily growing revenue stream, evolving product offering, while covering multiple positions within the company with only one other Director and one support employee.

• In 3 months over previous 3:

-Site visits increased by 590%

-Page Views increased by 665%

-Social visits increased by 921%

-Organic visits increased 290%

-Online Revenue increased 69%

• Created 2 eCommerce websites through Big Commerce and Shopify that are synced to

Quickbooks POS, Quickbooks Premier, ECC Webgility and Shipping programs

• Set up entire company system for website, inventory, accounting and shipping, to include

barcoding, COGS, inventory tagging, social media and sales

• Author and execute marketing and communications campaigns, with forecasting and weekly

reporting

• Develop, design and maintain marketing collateral including newsletters, brochures, business

cards, flyers and event invitations

• Design all digital advertising, including google ads, website banners and social media headers

• Determine and manage marketing, advertising and on-site event budgets

• Author and deliver PR campaigns through press releases, blogs and social media postings

• Performed Extensive Marketing research on competitors and industry to create plans of execution

• Successfully implemented and managed multiple Google Adwords campaigns to include Google

Shopping, Display and Remarketing advertising

• Daily observation and management of Google Analytics and SEO

• Average 16 email marketing campaigns per month through Mailchimp

• Posting 2-4 social posts per day that syndicated through Zapier to Instagram, Twitter, Linkedin,

Facebook, Pinterest and Blogs

• Moderate HTML coding performed regularly

• Complete website management, including HTML, App integration, inventory control and

aesthetics

• Creation of all company Operations procedures and manual content

www.MulberryMuse.com