​More than 17 years’ experience in PR, Sales and Marketing with 13 years in Advertising, Graphic and Web Design. Multi-skilled candidate with multi-industry, omni-channel, small business, corporate business development and start-up experience. My ideal partnership would be with a company who is also bold, highly-motivated, clear in their direction, and/or interested in growing enough to work with me to make exciting things happen. Innovation and integrity is a high priority.

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Experience:

 

• Conceptualize and achieve unique ways for clients with small and large budgets to improve visibility and shape brand image

• Brought clients to pages 1-3 of Google organically without spending any money on advertising online

• Improve client visibility, resulting in television, newspaper, magazine and online interviews and articles

• Hired by companies in distress so that they can relaunch their brand and/or upgrade their products and services selection to increase revenue

• Create and implement custom tailored marketing, sales and PR plans

• Business development with a creative approach

• Design, print and distribute supporting marketing collateral, including logos, ad copy, business cards brochures banners, etc

• Author press releases, web promotions, articles, technical papers, articles and editorials 

• Support as a Trade Show Liaison by designing booth concepts, wrapping transport vehicles and facilitate promotions through giveaways and signage

 

 

Industries and Businesses Served:

 

Music Production, Motorcycle Manufacturing, Oil & Gas Equipment, Oil & Gas Publishing, Wedding, Event Production, Auto Repair, Home and Corporate Security, DJ, Music School, Corporate Training, Magazine Publishing, Retail Stores, eCommerce Fashion, Wholesale Manufacturer, Event Planning, Implant Dentistry, Museums, Non-Profit, Event Rentals, Motorcycle Racing, Parts Distributors, Wine & Spirits Distributors, Night Clubs & Bars, Logistics & Shipping, Plumbing Tools Manufacturer, Painters, Industrial Laser Cutting and more!

 

Consulting Highlights

 

• Gained sponsorship from one of the largest liquor companies in the world for a rolling billboard and appearances (branded motorcycle, appearances by builder and trailer to display at events and stores)

• Performed marketing research on the Eagle Ford Shale growth

• Create a marketing plan for one of the top grossing dental implant companies in the US

• Assisted with the launch of a sports bar and country bar

• Implented the branding for a charitable 3 year motorcycle ride for freedom (inc. motorcycle wrap design)

• Website consulting and design for 8 years

• Publicist for a nationally known motorcycle builder's tour

• Hired for local marketing and promotion for Indian and Victory motorcycles new bike line launch at the largest weekend rally in the US

• Created a marketing plan for a multi-million dollar logistics company in Houston

• Creating an implementation plan and User Interface design for the onboarding program for one of the largest cruise lines in the world

• Provided PR and marketing support for a music production company in Houston, TX.

• Liaised with an Indiana Museum to help curate exhibit contents and display murals, as well as promote the event and arrange for one exhibitor to display, attend, speak and judge at the event on multiple occasions during its 5 month exhibit.

• Maintained site license contracts and prepared proposals for 100+ of the top energy and automotive companies in the world. Managed sales for upstream energy industry publications geared towards top level executive readers. Increased site license revenue 3%-30% over previous year's numbers for the largest oil & gas industry publisher.

• Created and implemented new Marketing and PR Campaigns in the Upstream Oil & Gas Industry, while streamlining project management for a multi-million dollar oil and gas tool manufacturer.

• Formulated product launch plans and conducted primary/secondary research projects to determine customer satisfaction levels, expectations, market conditions, company image, and effectiveness of marketing strategies for a corporate and personal home security company.

 

RECENT START-UP HIGLIGHTS

 

Created, organized and successfully launched an omni-channel eCommerce Women’s Fashion company in 6 months with a steadily growing revenue stream, evolving product offering, while covering multiple positions within the company. 

 

• In 3 months over previous 3:
-Site visits increased by 590%
-Page Views increased by 665%
-Social visits increased by 921%
-Organic visits increased 290%
-Online Revenue increased 69%

• Created 2 eCommerce websites through Big Commerce and Shopify that are synced to Quickbooks POS, Quickbooks Premier, ECC Webgility
and Shipping programs
• Set up entire company system for website, inventory, accounting and shipping, to include barcoding, COGS, inventory tagging, social media
and sales
• Author and execute marketing and communications campaigns, with forecasting and weekly reporting
• Develop, design and maintain marketing collateral including newsletters, brochures, business cards, flyers and event invitations
• Design all digital advertising, including google ads, website banners and social media headers
• Determine and manage marketing, advertising and on-site event budgets
• Author and deliver PR campaigns through press releases, blogs and social media postings
• Performed Extensive Marketing research on competitors and industry to create plans of execution
• Successfully implemented and managed multiple Google Adwords campaigns to include Google Shopping, Display and Remarketing
advertising
• Daily observation and management of Google Analytics and SEO
• Average 16 email marketing campaigns per month through Mailchimp
• Posting 2-4 social posts per day that syndicated through Zapier to Instagram, Twitter, Linkedin, Facebook, Pinterest and Blogs
• Moderate HTML coding performed regularly
• Complete website management, including HTML, App integration, inventory control and aesthetics
• Creation of all company Operations procedures and manual content

 

ASSOCIATED REFERENCES 
 
“For over 7.5 years, we’ve hired Heather Wright to perform marketing, web design, PR, trade show, graphic design and copywriting services, as well as provide consulting for appearances and interviews. We began with a strong product and service in the motorcycle and custom auto industry 13 years ago, but with her help; we’ve been able to gain some momentum. She has designed a new website for us each year and our presence online continues to grow, bringing us higher in search engines without the need for paying for clicks or ad space.  
 
With Ms. Wright’s efforts, we can now track and prove what business we receive from website visitors and advertising through monthly reports. Each month, we gain more clients and track the calls and walk-ins that we receive, so we can definitely see a result. Ms. Wright has gotten us interviews on local television news networks more than once, featured in national print magazines and web features and we were recently featured in the Houston Chronicle. We’ve been approached by seven production companies interested in either creating a show around our company or featuring us in an industry related show on cable networks. We’ve been invited to display our work in a five month museum exhibit in Indianapolis, to compete in major events across the United States with our work and asked to be a speaker and featured builder at events. These opportunities came as a direct result of Ms. Wright’s creation of an online press kit and pitching our company. On the occasions where we were contacted by companies for an appearance, Ms. Wright has played a major role as our liaison in the process from start to finish, arranging photo shoots, designing print materials and submitting bios and press releases. We strive to provide a quality product and innovative designs for our customers. Ms. Wright has brought our hard work to the forefront via our website, print, events and online campaigns.  
 
We are so satisfied with the results of her efforts, that we trust her also to provide the same services for our more conservative sister Company, CTC Metal Specialties, which markets to our commercial, residential, government and industrial clients. Currently she is building up our social networks for the commercial side of our company, as well as the marketing collateral needed to expand to this sector. Though she only works on a project to project basis, we will continue to request her services as long as she is available to do so.” - January 3, 2014 Daniel Sanchez, Owner of CTC, Inc.  
 
“Heather is a motivated salesperson who seeks to understand her clients' needs. She seeks to create the best possible relationship for all parties. Heather is always learning new skills applicable to the publishing industry. She has impressed me by her willingness to take on any kind of project. 
Her current ventures explore unique niches of special interest print and web publications. I am certain that her products will not be replicated elsewhere.” -August 4, 2009 David Givens, Publisher, Newsletters, Hart Energy Publishing 
 
“Heather was a very sociable and hardworking sales person and marketing representative. She put in the effort to get the sales even when times were slow. I would recommend Heather for any sales position, as she knows the strengths and weaknesses of products, and can turn them into great revenue streams.” June 29, 2009 Mark Chiles, Chief Technology Officer, Hart Energy Publishing 
 
“To Whom It May Concern: Heather is completing a contract assignment here at Derrick Equipment Company. During her 3 month marketing assignment, Heather exhibited an excellent work ethic and strong organizational skills in an always changing work environment. She is very self-motivated, dedicated to her work, and conducted herself in a very professional manner. Heather completed assignments on or before deadline, worked well with colleagues and became a team member in a relatively short time. Please feel free to contact me if you wish to discuss Heathers abilities in more detail.” -March 10, 2008 Ray Clayton Vice President, Derrick Equipment Company 
 
“Ms. Wright and I have had the opportunity to work together in many capacities and several companies over the last 12 years. Ms. Wright is detail oriented, highly capable of functioning in both leadership capacity and sensing when a supportive role is vital to the project. Her creativity is off the charts and she is faithfully the one person at the table who comes up with a spark of ingenuity when the lights are beginning to dim. We have had the fortune to often work together on projects in the final hours, when staffers and volunteers have all long gone home. Consistently, she has been a key force in our pushing the project to completion. Ms. Wright is always a vital part of a company and often excels to the lead of the pack when sales are involved. It has been my pleasure to work with her in the past and continue to work with her in the future. ” -November 9, 2008 Tanya Stiffler, Owner, The Stiffler Group